Think Pink!

With October here many of us are thinking, planning and preparing for Halloween; however for others October is the month to remember, bring awareness and support to those who have, have had or lost their life to breast cancer.

For a dear friend of mine, October brings thoughts of her four family members that have been afflicted by this disease in the past five years. Of those was her great grandmother who just turned 100 years old; she was 95 years old when she had her mastectomy.  All four members were in the advanced stage and therefore had to have either a single or double mastectomy. Thankfully all of them are healthy now and living their lives to the fullest.

National breast cancer awareness month started in 1985 and has been every October since. Initially the campaign was geared toward promoting mammography as the most effective tool for fighting breast cancer, but now include a variety of awareness campaigns.

One common misconception is that only women can develop breast cancer; however the disease does not discriminate against age, sex, race, religion or socioeconomic backgrounds. With no immediate cure available, this disease continues to affect around the world. According to, in the United States alone in 2011, there were 2,140 new cases of breast cancer in men and 450 deaths last year; there were also 230,480 new cases of breast cancer in women and 39,520 deaths. Breast cancer is the second largest cause of death in women behind lung cancer.

In recent years increasing public awareness has brought the disease to the forefront of our minds. Social media has had a big impact within various groups and organizations that promote different ways to spread the word. Many professional sports teams will be seen wearing pink in support of breast cancer awareness month. For example, the Arizona Cardinals, along with other teams in the National Football League have a complete line of products to bring awareness to breast cancer and will be seen sporting pink attire to show their support during their games.

According to the Susan G. Komen website, breast self-exams have had mixed results in effectiveness for finding early stage tumors. Though knowing how breasts should normally feel can help in detecting abnormalities that your physician can follow up on.

Mobile On-Site Mammography is the largest and most advanced mobile mammography program in Arizona for more than twenty years. Want more information? Call (480) 967-3767 to schedule an exam.

This year marks the 20th Anniversary of the Susan G. Komen Phoenix Race for the Cure. It will be held on October 14, 2012 at the Wesley Bolin Plaza.

Show your support this October and THINK PINK!


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